Choose two ads from popular magizines. Do a pre-write in which you Essay

Choose two ads from popular magizines. Do a pre-write in which you consider what elements these ads have in comman, and what ele - Essay Example Both these advertisements have catchy captions and provide stark images to the consumer that will be able to have an impact on his mind on viewing. They are persuasive in nature and have been analyzed and explained below. The advertisement from Nike is a very different and innovative one, something not most business enterprises would be able to publish in the print media. This is because it shows a young boy peeing in the corner with a caption that reads â€Å"Just Do It†. It is indeed a very persuasive and catchy to the image as well. The entire image tries to depict and make a consumer understand on his sub conscious level, how important it is to just do things without thinking twice about them. It tries to make people understand that mostly when people think about carrying out an action a few more times, they chicken out by the entire idea and are not able to follow through or implement. With the help of the young boy in the image, it tries to tell people that when they wer e young, they did not have a care in their minds and would just do whatever they felt like. However, with age comes responsibility and most of the times the heavy weight of the responsibility that people carry on their shoulders, weighs them down and they are unable to do things for themselves. This advertisement has helped to bridge that very gap by showing the young boy peeing on the road – an indication of a young carefree mind, not bothering about the implications and ‘just doing it’; in this case, ‘just buying’ products from the brand Nike. (Nike) The second advertisement from the Condomshop.ch is a image of a naked man standing with three soldiers in a war zone, completely armed and thus, ‘protected’. This ad is from a company of condoms and thus is trying to tell the consumers how important it is to be protected while having sexual intercourse with their partners. With the help of the soldiers and guns in the war zone, the adverti sement helps the consumer to form an image in their heads of the particular condom providing the best results. It is an analogy that suggests that the condom will provide as much protection to the men that make use of it, as arms and bullet proof clothing provide soldiers in a war like environment. Again, it is a very persuasive advertisement with the tag line ‘Don’t Be Stupid’. This indicates a very simple and concise manner of portraying how one should not fall prey to the implications that not using a condom might have i.e. unplanned pregnancies and thus in order to avoid all that and not be stupid, one should make use of the condom from Condomshop.ch which provides the maximum amount of protection. (Condomshop.ch) Both the advertisements thus are quite rhetoric in nature as they suggest exactly what they portray in the images. On viewing, it instantly hits the consumer’s mind about what the images might be suggesting or trying to say. Both advertisemen ts also have a very simple and catchy line that people are able to remember with ease. This is a very good strategy to use because simple captions help to attract more consumers and play in their heads all the time, making them finally make use of or purchase the product or services. Both advertisements also present images that the consumer is able to relate with very easily. They are also fairly explicit in nature, suggesting a very probable as well as obvious statement to the consumer. Thus, they make for very good marketing strategies for the both the