Interest Groups GP210 Wk 5 Research Paper Example | Topics and Well Written Essays - 250 words

Interest Groups GP210 Wk 5 - Research Paper Example er example can be seen in China which is working towards approving non-animal tested cosmetics in the country following an initiative led by PETA (Gallon, 2012). In order to influence policy and public agenda, PETA conducts activities like holding campaigns and working towards changing the law concerning ‘required’ animal testing. It is also involved in creating public awareness about animal abuse in the entertainment, research, fashion and food industries. Several celebrities like Paul McCartney and Russell Simmons support PETA and this is a major strength as common people look up to them as idols. Their strengths include being creative and highly visible. Their major weakness is their crude and uncaring manner of communicating their purpose. For example, PETA came up with a billboard before Easter 2004 that pictures a pig with the caption ‘He died for your sins – go vegetarian’ (Strom, 2004). This brought about a huge uproar from the Christian community.